Clarification of the rules for paid and free placement of articles on the platform gamer.ru

Advertising - Paid placement (labeling required)

• The material contains affiliate links or promo codes, where the author or another interested party receives profit from the clicks.
• The material includes a call to purchase, including information about discounts.
• Conducting giveaways.
• The material is paid for or created by order of the manufacturer/distributor.
• The author receives compensation for placing the material (money, goods, services).
• Posting from the company blog (more than 1 post per month)

Registration of creatives and reporting in the ORD is carried out by the platform gamer.ru.

Non-advertising - Free placement (labeling not required)

• The link goes to the manufacturer’s website or the official game site, a direct link without UTM and other tags.
• The product for review was purchased by the author independently without influence from the brand.
• The material was created on the author’s initiative, without agreements with brand representatives.
• The author does not receive compensation directly or indirectly.
• Posting game announcements from the company blog (no more than 1 post per month)

The site administration reserves the right to remove materials that do not meet the specified requirements and current legislation.