Otherworldly Advertising Mass Effect 3 [UPD: Trailer and First Launch]
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The hype for [Mass Effect 3](/games?search=Mass Effect 3) is reaching new heights, literally. And it carries a gift for the luckiest.

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As part of the PR campaign, EA will launch weather balloons (in simpler terms, particularly durable balloons), equipped with a copy of [Mass Effect 3](/games?search=Mass Effect 3), above several major cities. The targeted cities include New York, San Francisco, Las Vegas, Berlin, London, and Paris.

This can't really be called space expansion, but the weather balloons could rise to an altitude of 30-40 kilometers before descending back to earth. Each balloon will be carrying a GPS module, allowing its location to be tracked through the official website while hoping that a stray wind will carry one of them into our skies. It's certainly a fascinating PR move, and it will be extremely interesting to learn the fate of each copy of ME3. Oceans, mountains, abandoned factories - who knows where and how players will ultimately find them? By the way, the first [Mass Effect](/games?search=Mass Effect) has an expansion called “Death from Above”...

And yes, let's hope that no exclusive story DLC will be found on the weather balloons.

[UPD]: Official launch video:

The launch schedule and package tracking will be right here. The first balloon will launch today!