Alexander Panëv has headed the data operations at MTS Media
content auto translated from {from}

A new data operations direction has been created at MTS Media, led by Alexander Panëv. In his new role, Alexander will focus on creating a unified data platform for the KION content cluster (the KION online cinema, MTS Music streaming, the Strony book service) and further integration with the ticket data from MTS Live, as well as developing and implementing methodologies and standards for managing the media holding’s data, expanding analytical expertise, and advancing the technological development of ML/AI products. Additionally, he will be responsible for forming the data utilization strategy for business development.

Previously, Alexander Panëv served as the Chief Data Officer at the Okko online cinema. In this position, he developed the recommendation system and search algorithms, built a data-driven culture within the company, and initiated the use of analytics for business decision-making. Alexander also has a professional background as the analytics director at Rambler&Co and MegaFon.

Alexander graduated from the Moscow Aviation Institute (National Research University) with a degree in applied mathematics and holds a PhD in physics and mathematics.

Management Comments:

Alexey Ivanov, General Director of the KION Cluster: "In a rapidly changing business landscape, data is becoming a key asset. I believe that together we can create a powerful tool that will help us better understand our clients' needs and adapt to market demands."

Alexander Panëv, CDO of the KION Cluster: "By uniting data related to movies, music, books, and offline events, we can anticipate our users' desires and offer them the most necessary content from the diversity available at the right place and time, as well as find new opportunities for business growth. I am excited to join the team and be a part of tackling such large-scale and inspiring tasks."

For Reference:

MTS Media is a holding company established in 2024 to manage media businesses in the MTS ecosystem. It includes the KION online cinema, KIONFILM studio, MTS Live, Strony book service, MTS Music streaming, and the full-cycle music company MTS Label.

The KION online cinema features over 200 TV channels, thousands of films, series, cartoons, and documentaries. The flagship direction of the platform is the KION Originals series (comedy-drama "Kidney", detective drama "Mutual Consent", psychological crime drama "Crystal", drama based on the script by Sergey Minaev "First Number", and more).

Strony is a book service where it's easy to read books and comics, listen to audiobooks and podcasts. A convenient app with synchronization of three reading formats—paper, electronic, and audio. A library of 250,000 books is available, including new releases, bestsellers, and exclusive content from popular authors. Includes its own publishing house "Strony".

MTS Music is a service that offers over 65 million tracks, podcasts, and audiobooks in high quality. The catalog is constantly updated.

MTS Live combines the MTS Live ticket services, Ticketland, Ticketscloud, manages a federal network of concert venues totaling over 30,000 square meters, and produces concert, theater, and exhibition projects.