Avito reports: demand for esports lessons is rising among Russians
Curious news has come from the Avito platform. In 2007, this resource was created as Russia's answer to eBay, but over time it has increasingly expanded the range of advertisements placed on it. Now, you can find a variety of offers on the portal, from buying and selling goods and real estate to renting vehicles, employment, and providing various services. It is in the Avito Services section that training in esports has recently gained popularity.
According to a study by the company's analytical department, the highest demand dynamics is demonstrated for training in Counter-Strike skills. According to data for June 2026, the demand for esports coaches increased by 2.3 times over the year and by 13% over the month. Probably, high competition, regular professional and amateur tournaments, and constant updates of gaming strategies motivate players to improve their skills, both independently and with the help of experienced mentors.
Demand creates supply, and there are now about a hundred esports coaches on Avito offering to improve shooting and strafing skills, analyze mistakes, develop sound round strategies, create individual training plans, and set up PCs for gaming.
The average cost of a session with an esports coach for CS2 is around 500 rubles. However, the price may depend on the teacher’s experience, accolades, and competition wins, reaching several thousand rubles.
The increase in demand is also reflected in training for the online game World of Tanks. Over the year, interest in the services of cyber coaches here has doubled, and in a month—by 60%. However, there are fewer cyber coaches here—about 30 people.
In their advertisements, mentors offer breakdowns of online battles and rectification of key strategic errors, training in the correct selection and use of positions, map work, and understanding pacing, as well as tailored development plans to match the client's gameplay style. The average cost, like that for CS2, varies but generally averages around 500 rubles.
And where would we be without Dota 2! The analysts at Avito did not provide specific demand figures, but the number of offers exceeds three hundred. Professional esports coaches and enthusiasts offer lessons in various areas—game analysis, training from scratch, playing in parties, as well as on specific positions—support, carry, and so on.
In addition to individual online sessions, group training is also offered, suitable for amateur teams, tournament squads, and battle-cap contenders. However, apparently due to high competition, the average price here is slightly lower than in previous examples—around 400 rubles.
P.S. It's somewhat unfortunate that the search interface on Avito is not very convenient. There is no separate category for training in esports or anything similar, so the statistics remain a matter of faith in the press release. But even there, there are no specific figures on how many people want to train and how many want to teach. Only percentages.