Big Money Activision
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Source - football betting in Russia

We play, and they make money. It's that simple. Despite economic, banking, and even mid-life crises, Activision's earnings are doing quite well. Since the days of Call of Duty 4, they realized they could earn a couple of dozen million dollars on simple maps that fans used to create for free just a couple of years ago for the sake of the idea, which, as you understand, is never a bad thing. Over four million gold and currency owners of Xbox 360 and PlayStation 3 have bought a couple of new maps included in Map Pack and Map Pack 2. Silly, right? Just wait a month, and they'll be free on PC, as we aren’t fools, right?