Results of the Fantasy Likee Fest 2025
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The social video platform Likee has summed up the results of the large-scale cosplay festival tour Fantasy Likee Fest 2025, which took place from September 21 to November 2. This year, events were held in Moscow, Nizhny Novgorod, Kazan, Yekaterinburg, and St. Petersburg, gathering over 22,000 guests at offline venues. The final stop of the tour was Novosibirsk.

The festivals in Moscow and St. Petersburg attracted the most interest — according to the organizers, each event was attended by about five thousand people. In the other cities, the audience was around four thousand guests.

The festival program included cosplay parades, dance performances, themed contests, and photo zones. Interactive areas also operated at the venues, where guests could socialize, participate in activities, and receive prizes from the organizers and partners.

In 2025, the Likee festivals were free for all visitors thanks to the support of organizations such as the UNICORN festival, the official Genshin Impact community, the company Tecno, the cosplay band “Theater Epiclase”, the tabletop games store Hobby Games, and the active cosplay community.

“I can say that a new venue for the festival in our city is always an interesting experience. On the day of the event, the shopping mall had many visitors, and the audience responded positively to the cosplay theme. I enjoyed working — the team, the place, and the organization — everything came together,” shared her impressions from the event Axy Wright (@Axy_Right), host of the Fantasy Likee Fest in Yekaterinburg.

In addition to the offline festivals, FLF 2025 also became a significant online event. More than 3 million unique users watched live streams from the events on the Likee app, and the festival hashtag #FantasyLikeeFest2025 garnered over 10 million views and united over 3,000 participants.

Additionally, the Likee platform dedicated a series of large-scale collaborations with Genshin Impact to the events. The companies calculated that the hashtags #ВместеСМавуикой and #НодКрайНачало accumulated a total of over 190 million views, and more than 5,000 people participated in game-themed challenges, creating about 10,000 videos.