How to Drive Traffic, Make the Administration Happy, and Marry Kotovsky
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A concise post on how to help a website attract crowds of traffic.

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1. We take the game. We take the site yandex\google. We enter the game title into the search bar, and the first thing we see is suggestions (suggester, or search suggestions - formed based on a number of factors, mainly the number of such queries plays a role. Logically, when choosing such a suggestion, its statistics will grow even more, but that’s not the topic). Accordingly, we already have a rough idea of what we can write about. But this rarely happens and mostly works with not very prominent titles or old games.

In the example provided, we see what people are searching for... well, you aren't blind. I will explain more.

And, importantly. Suggestions are considered only in the form in which you enter the query. That is, if you entered skyrim - you will see popular queries starting with that word.

2. We go to the site http://wordstat.yandex.ru. We select the first item "By words". We enter the query, for example skyrim. It gives us statistics of queries containing this word. We ponder. We choose a topic.

If we are interested in a walkthrough - we click on the word and look at popular related queries already with the words "skyrim walkthrough". In our case, it would look like this.

Here we see another point: the same query about "how to become a vampire" is not the most popular at all. It just often appears in those searches that start with the word "skyrim".

The checkmarks indicate queries about which you can either write a separate post or include them explicitly in the text and HIGHLIGHT them. So that the visitor can immediately find this place in the text, rather than scrolling through your tomes.

Naturally, this should be approached wisely and highlighting "walkthrough tes 5 skyrim guilds" is unnecessary. It would be sufficient, for instance, to make a headline "Walkthrough of Guild Quests" if it’s a full game walkthrough. In general, highlight, highlight and highlight semantic chunks. This applies not only to walkthroughs but also to news formats like "Patch + bonus video from developers + easter eggs in the poster".

3. After looking at all these word forms, we create tags for the post. Tags should include all or most of the words used in the queries. For the previous screenshot, that is, for example:

walkthrough, tes 5, the elder scrolls 5, skyrim.

You can combine them differently, of course. Even better if these words are used in the text, and in fact in different variations and in different places in the text.

4. A strong recommendation for the heralds of freshly released games.

Attach either a walkthrough or the infamous guide to the blog as the first post - and do it so that links to the main guides are BEFORE the cut, i.e. visible from the blog.

Why? Let me explain. In the case of Skyrim, for the search query "skyrim walkthrough", Gamer.ru ranks in 9th position. That’s weak, but still on the first page. But here’s the thing - the link leads to the blog about Skyrim in general, not to a specific walkthrough. And the visitor coming from the search engine first sees what? Right, some cosplays, cookies in the shape of dovahkiins, or at worst - a guide to the blog with a carefully hidden table of contents. In critical numbers of cases, this leads to the so-called "bounce", meaning a quick exit from the site\closing the tab and returning to the search results page. Which, besides the lost user, also worsens the site's ranking (slowly, but inevitably).

So do not hesitate to "boost" and attach guides, lords heralds.

That's it. Enjoy, bring traffic to the site and so on. And maybe one day, Kotovsky will marry you.