Igromir Service from Yandex: more TVs compatible with cloud gaming, new games in the catalog, and fast delivery of gamepads to your home

Did you know that Igromir is now not just an exhibition but also a cloud gaming service combined with a digital goods showcase? At the time (the platform was launched on April 13 this year), I forgot to mention how Yandex is expanding the brand acquired last year, and over the past 4+ months, the Igromir service has grown and is now available on more than 2.6 million TV devices. The statistics include Yandex's own devices, as well as TVs from Tuvio, Digma, DEXP, BBK, and more than 50 other manufacturers that operate on the YaOS operating system and support the KinoPoisk app with cloud gaming.

In the relevant section of the service, users can play games purchased on Steam and free-to-play projects. All you need to do is link your Steam account to Igromir and connect a gamepad to your smart TV. Moreover, if you don't have a gamepad, you can purchase one in the special category of the Yandex Lavka and Yandex Market catalog, guaranteed to be compatible with Yandex's cloud gaming, and residents of Moscow and St. Petersburg are guaranteed delivery within 60 minutes.

Sergey Fedorov, head of the Igromir service: “We continue to work on making popular video games, AAA blockbusters, and projects with large fandoms accessible to gaming enthusiasts, and to launch them on your device as simply as turning on a movie or series on streaming. Therefore, we are constantly expanding both the range of devices and the catalog of games, for which you no longer need to buy a powerful computer — it’s enough just to connect a gamepad to the TV, and if you don’t have one, you can buy it from a special selection where we have gathered both budget and premium models. You can order from the Market or Lavka, receive the gamepad in an hour, and a regular TV will turn into a gaming platform.”

Currently, Igromir supports over 250 popular games from the user's library in Steam, Epic Games, and Lesta Games stores. Most of them can be played on TV with a gamepad, including Assassin’s Creed Black Flag, Gothic 1 Remake, 007 First Light, Crimson Desert, Marvel Rivals, and others. By the end of the year, Igromir will appear in the KinoPoisk app on TVs with Android TV. The expected coverage area is about 1000 kilometers from the data center in central Russia, including cities such as Samara, Kazan, Volgograd, and St. Petersburg.

To start playing, Yandex Plus subscription is not required — cloud gaming is available at a pay-per-hour rate. Cloud gaming is paid for using bank cards issued in Russia. Yandex Plus subscribers can exchange accumulated points for bonus minutes and also receive a 3% cashback when topping up their accounts.