Likee and Genshin Impact launched "Adventures in Nod-Land"
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The Likee platform and the popular game Genshin Impact announced the launch of a new joint project titled "Adventures in Nod-Land," which started on September 10, 2025.

Participants are invited to create videos in various genres — from narrative clips and challenges to cosplay and art videos — and share them within the community. This is a continuation of the successful collaboration between partners in 2024, which attracted over 100 million impressions and made it to the shortlist of the Silver Mercury award.

As part of this collaboration, participants will set off to Nod-Land — an autonomous region on the border of Teyvat, where the fates of all characters intertwine. The project's launch coincides with a major annual update of Genshin Impact.

Users will be able to create content about the new characters Lauma and Flins, explore the story of Nord-Land and various factions, as well as share their unique creative interpretations of the Genshin Impact world.

To engage the audience, Likee is launching an interactive contest page: the platform counts the videos created, and participants can receive virtual rewards and special bonuses for their activity. The chances of winning increase with the number of publications. The contest results will be announced on October 15, 2025.

"We want to give the community the opportunity to express individuality and creativity: participants will be able to create mini-stories with the characters of Nord-Land, experiment with art formats and cosplay. It will be interesting to see how each interprets the game world in their own way and shares it with others — each story promises to be unique," comments Jacqueline Wan, the operational director of Likee for the CIS region.

Additionally, on September 21, 2025, a cosplay festival Fantasy Likee Fest will be held at the MTS Live music hall in St. Petersburg. The event will showcase a series of vibrant stage programs, including cosplay, dance covers, and karaoke, as well as a fair, games, and entertainment activities. Registered Likee users will be able to apply for participation in the stage programs on the official CosplayFest website.