Perkenalkan tim esports Geltek Cyber Team

Sponsorship of teams in professional sports by various brands is quite a standard practice. And esports is no exception. However, creating your own team is a less common occurrence. Especially when it comes to a cosmetics company and the MOBA genre.

However, everything falls into place when you consider that the Geltek Cyber Team (or GCT for short) consists of charming girls who have been preparing for tournaments in Mobile Legends: Bang Bang for a month. Their training is a long-term project with a systematic approach that includes match analysis, tactical development, and comprehensive skills development.

“Esports today is a significant part of the modern digital environment, – says Roman Alymov, director of the esports direction and honorary member of the Computer Sports Federation. – I have been involved in esports projects in Russia for 10 years and see how actively this culture is developing, what prospects it has both here and worldwide. Therefore, we approached the preparation thoroughly. For the participants of the project, it has become an opportunity to build a professional esports career based on their hobby. In a month of training, we already see significant progress and look at the upcoming competitions optimistically.”

One of the team's objectives is to become leaders in Mobile Legends: Bang Bang competitions abroad and establish themselves on the international stage. This will also provide the opportunity to transmit the Russian cultural code to places where there was previously nothing similar. That is why the team's logo features the Sirin bird.

Continuing the policy of maximum openness, Geltek plans to showcase the “behind the scenes” of esports on the social networks of the team, so that it is possible to follow how the project participants train, learn to win, cope with defeats and fears. This will not only help to better understand what is happening in esports but may also attract more girls to the discipline, inspire those for whom gaming remains a hobby, and help them believe in themselves and start their path to a professional career.