Emergency Aid for Substitutes, or How to Promote an Unpopular Blog
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If you follow my recommendations, I guarantee that the number of likes on your game's blog will increase, and the game itself will rise in the rankings due to the influx of new readers.

Interested?

Then let's read on.

How familiar this is to many of us - we toil away on our blogs, writing unique articles, and then they are read by a mere one and a half people. Think there's no way out?

There is!

I'm saying this as the representative of the blog Mousehunt.

What, you've never heard of this game? Yes, very few people have. And yet, out of 4 posts in this blog, 3 received gold, and one – silver. And the last one didn't make it to gold just because it was a collection of concept art made at the request of one of the readers. That is pure copy-paste.

Want to know how I did it?

First, let's face the truth. It’s normal for an obscure game’s blog not to be read. There are simply no fans of it on Gamer.

Of course, you can bring your entire clan here. But how many people do you have in your clan? 10, 20? Their likes won't even help you get silver.

But there is a way! And it's very simple: our articles will be liked by those who do not play this game.

Do you know what any advertisement sells? You’ll say, goods? Wrong. Advertising sells emotions. And we will act similarly.

Gamer visitors are mostly bored. How many new posts can there be in their feed? 10? 20? Alright, 50, most of which are dull and monotonous. After reading the feed, they go read comments hoping that something interesting will appear on the site in the meantime.

And what could be interesting to someone who is not yet familiar with the game?

Experience shows that people enjoy reading the following articles about unfamiliar games:

  • Beginner's guides

  • Fan art

  • Literary adaptations of any articles

And here's what they do not want to read:

  • Articles containing a lot of confusing information for beginners

So, what do we need to do? Abandon the translation of patch notes in favor of an interesting original article.

Yes, that's life. You will get likes not for what you want to see in your blog, but for what others want to see. Accept it.

I’ll even tell you more: it’s better to completely remove patch notes and dry official articles from your blog. Those who need them will read them on the official site. Meanwhile, those who don’t need them will know that your blog contains only interesting content.

Oh, and titles. They must "grab"! Just like the first few lines of your article. So that the reader wants to open it and find out what comes next.

How to do this, I cannot explain in one article. Journalists learn this for years. But just look up at the title and the first lines. See?

What else can help:

  • More pictures, less solid blocks of text. I didn’t do this in this article because I’m lazy. But you must definitely do this.

  • Don’t forget to ask for medals here.

  • Write several quality materials for popular blogs. For this, you will gain new subscribers – those who follow you personally, not the game. And that means they will see all your following posts.

  • If you really want to write a niche article – place a link at the top like 'if you're a beginner, read this article first.' You won't get likes for the new article from a newcomer anyway, but the old one will have a chance.

Do not expect that your new readers will start playing your game. Most likely not. First, they might not like the genre. Secondly, they might already have a favorite game, which means they won't have time for yours. But is that really important?

What is truly important is that your hard work will finally be appreciated.

Good luck to you. And prosperity to your blogs.