The Witcher 3: CD Projekt Red spent $67 million on the game and earned 00 million
The Polish game company CD Projekt Red, by releasing [The Witcher 3](/games?search=Ведьмак 3), proved to everyone how effective their marketing campaign actually is.
Surprising, isn't it? I know, I was truly shocked when I heard that the brave little compact Polish company CD Projekt Red decided to spend only 35 million on the marketing campaign! You don’t think much about this, but marketing significantly influences us regular players. It’s not a simple thing in any case.
We live in an era where each new generation of games offers us little more than improved facial animation quality. A lot of spending goes into developing game models and textures, and it all looks really very appealing.
By spending over half of their budget on marketing, CD Projekt Red believed in the quality of their game and the talent of their developers, and spent much of their time and money convincing us, the gaming community, that we just had to buy their new game. I don’t know about you, but this fact makes me feel very special.
With a 350% profit, [The Witcher 3](/games?search=Ведьмак 3) has ensured its commercial success.
No one can mock [The Witcher 3](/games?search=Ведьмак 3) with its four million copies sold. This is proof of an effective system that will undoubtedly be replicated many times in the coming months. In this successful system, I found an alarming bell about how to extract money from players to purchase the game.
The best part? (For CD Projekt Red, at least) These figures are only from the first two weeks after the release of The Witcher 3. I predict that the release of new large-scale DLCs and the fact that [The Witcher 3](/games?search=Ведьмак 3) will most likely become the Best Game of 2015 will lead to even higher sales in both this year and the next.
But let’s not forget that [The Witcher 3](/games?search=Ведьмак 3) just recently released a patch that fixed their shameful experience gain bug in quests. Many players have a habit of waiting until developers fix and clean the game of all errors and bugs before making a purchase. I suppose that after developers fix all these issues, the sales of [The Witcher 3](/games?search=Ведьмак 3) will increase even more.
In summary; CD Projekt Red made a huge profit with their revolutionary focus on marketing.
This is the author's opinion. I remind you that the budget for the game [The Witcher 3](/games?search=Ведьмак 3) was 200 million in profit, of which about
I am genuinely happy for the Poles, as such success will motivate them to create even more great expansions for the main game and inspire them in their work on the project [Cyberpunk 2077](/games?search=Cyberpunk 2077).
I also report overall data on sales of the PC versions of the game as of today:
GOG service - 693 thousand copies sold.
Steam service - 578 thousand copies sold.
Origin service - over 35 thousand copies sold.
In total, more than 1 million 300 thousand copies of the PC version of [The Witcher 3](/games?search=Ведьмак 3) sold within three weeks after the release date. ) For comparison, in 2011, after three weeks from the release of The Witcher 2, sales amounted to 940 thousand copies of the PC version of the game. The progress is evident.
CD Projekt Red - Bravo!!!
Unfortunately, I do not have current data on the number of sales of the game on PS4 and Xbox One.
Also, the rating of the game on Metacritic has risen from 92 to 94. This is for the PC version; for the PS4, the rating rose to 93.
The other day, a friend asked me: Is it true that there was no censorship on swearing in the game?
I reply: Check the screenshot. )
